What type of website do I need? Part 3

There are many different platforms to choose from when deciding on your website needs; in this third part I’m going to show you all about HTML.

HTML Website Designer

When I say HTML what I really mean is a static website as opposed to Joomla and WordPress content management systems being dynamic. Ok so I don’t want to get too technical here but HTML (or a static website) gives massive flexibility and diversity to your design, and you don’t have some of the design limitations of Joomla and WordPress. From a design point of view it tends to be cheaper to build, the design possibilities are endless and it’s much faster to set up.

Generally these days HTML websites are great for new companies that require a small website (10-20 pages or so).  If your website does not require continual updates a HTML website is by far the better option. I generally get my clients to use them if they are a local business, as they are easy to optimize for ‘local search engine rankings’ and come up in top ten Google results regularly if optimized correctly.

Here’s a short video showing you how we use small HTML websites to rank in google, remember most of us throw our yellow pages away these days making it even more important to be visible locally online.

Ok so you can see just how powerful local search can be when using a simple HTML website, but if like most small businesses you need a website and you want to be seen locally this is the strategy to use. Many customers have reported back to me with sales and enquiry results that have tripled or quadrupled their previous costly Yellow Pages and Local Advertising campaigns.

Talk to Dave Barlow (The Web Maverick) about your HTML Web Design and local search options.