The Three Most Critical Factors To Marketing Your Website Online Today
Most of these websites are just going to gather dust in “Google never never land” and be a waste of time and money – barely visible to anyone, even to those searching for their very business.
Critical Factor One: Your Domain
The first issue to address in creating a website is your domain name. One of the most common mistakes people make is trying to be quirky or cute with the name. Forget quirky and cute, unless you can combine those qualities with a domain name that is short and easy to remember..
Next, give the structure of your domain name a great deal of consideration. Are there ways to incorporate keywords in the domain name that will be easy to remember? For example, if you plan on creating a website that is devoted to the marketing of your own line of greeting cards, try to work in “greeting” or “cards” into the domain name. Keep in mind that the name of your company may or may not be the best choice for the domain name.
While we all like to see our names pop up when we look around the Internet, your focus is on the products or services you have to market, not on the wonderful name you have chosen for your business. If it seems that creating an easy to remember domain name that calls to attention to your products and services will mean forgoing the use of your company name in the URL, then bite the bullet and go ahead. Keep in mind you can put your company name in all sorts of places on the actual website.
Critical Factor Two: Your Website
Aesthetically it goes without saying that your website must have a clean tidy look, be easy to navigate, original (not some cheap template), colour coordinated, fast to load, represent your company image and deliver your message.
Decide at this point whether you want the ability to update your web site yourself, a good web designer will guide you on this.
Images:
Images are important too, it pays to get your own images if you can and it’s also important to use images that directly relate to your business, used sparingly but magnificently. Like a great book cover design and title is designed to get you to open the book and read it, if it’s good you’ll never put it down, but if it wasn’t for the book cover you may never have picked it up in the first place.
Critical Factor Three: Traffic and Conversion
With many of my clients the design of their website always seems to take the top priority, indeed this is very important but could be the least of your worries if you have no traffic, no leads, no enquiries and more importantly, no sales.
Local Business SEO:
This is a very much overlooked and powerful way to get local business using free tools that Google provides. Just go to Google Places sign up for an account and follow the directions. You will get traffic inside two weeks.
Other online resources are also available to market your products and services. Message boards, online yellow pages, business associations, chamber of commerce web sites, and other locations that will welcome the presence of your contact information and an ad about your business. Many of these are free, although some may have a modest fee.
ner for all types of website design solutions at an affordable rate. Managed by Dave Barlow, our company also offers professional SEO services to make your site highly visible among target customers. For web design freelance work, we are the most preferred destination in the UK.
